Catalyst Partner Network
Turn your influence into measurable impact — and rewards.
An invitation-only referral and advisory program for consultants, executive advisors and systems integrators who shape enterprise CX and AI strategy. Introduce us, help shape the deal or co-lead it — rewards grow with your involvement and the impact you deliver.
How does the Catalyst Partner Network work?
Apply and get approved, register each opportunity you bring, then engage at the level that suits you — from a warm introduction to co-leading the deal with our team. Approved engagements are protected for 12 months, and rewards rise with your involvement.
Enterprise consultants
CX, contact-center and AI consultants who guide what their clients buy next.
Executive and industry advisors
Former CXOs and industry advisors with trusted relationships in enterprise accounts.
Systems integrators
Integrators who shape enterprise CX and AI programs and want to bring Upstream Works into them.
Catalyst partners
Meet our Diamond Catalyst partner.
Diamond Catalyst partner · every product · worldwide
Raise GTM
Raise GTM is a go-to-market strategy and alignment consultancy. It helps investors, founders, CEOs and commercial leaders find their next growth curve through growth advisory, executive search, M&A and proposition development, for technology, CX, AI and BPO businesses. A Diamond member of the Catalyst Partner Network.
How it works
Four steps, at your pace.
- ApplyTell us about your practice and the organizations you advise. Membership is by approval, with a formal registration and quarterly reviews.
- Register the opportunityRegister each new engagement with us. Once it is approved, it is exclusive to you and protected for 12 months.
- Engage your wayMake a warm introduction — or shape the opportunity, support the deal, influence the decision or co-lead it with our team.
- EarnRewards are paid on the deals you help win, once the customer has paid Upstream Works.
Rewards
Rewards grow with your involvement.
- 1IntroductoryA warm introduction
- 2QualifiedShaping the opportunity
- 3AdvisoryActive deal support
- 4StrategicInfluencing the decision · earns across the initial term
- 5CatalystCo-leading the opportunity · earns across the initial term
Rewards are a share of the first-year core software ARR of the deals you help win, and rise with each level. At the Strategic and Catalyst levels they continue for the rest of the customer’s initial term. Hosting, infrastructure, third-party licenses, hardware and implementation are excluded. Rates are shared once you’re approved, and the signed Catalyst Partner Agreement governs.
What members get
- Lead AI adoption initiatives that deliver measurable results
- Expand your executive influence across enterprise accounts
- Earn rewards for referrals and successful engagements
- Differentiate yourself as a strategic advisor
- Work alongside our sales and solutions teams, with access to Upstream Works experts, resources and support
Questions about the Catalyst Partner Network.
What is the Upstream Works Catalyst Partner Network?
An invitation-only referral and advisory program for consultants, executive advisors and systems integrators who shape enterprise CX and AI strategy. Introduce us, help shape the deal or co-lead it — rewards grow with your involvement and the impact you deliver.
Who can join the Catalyst Partner Network?
Enterprise consultants, executive and industry advisors (including former CXOs) and systems integrators who shape enterprise CX and AI decisions. Membership is by approval, with a formal registration and quarterly reviews.
How are Catalyst rewards worked out?
Rewards are a share of the first-year core software ARR of the deals you help win, and rise with each level. At the Strategic and Catalyst levels they continue for the rest of the customer’s initial term. Hosting, infrastructure, third-party licenses, hardware and implementation are excluded. Rates are shared once you’re approved, and the signed Catalyst Partner Agreement governs.
How are my introductions protected?
Register each new opportunity with Upstream Works. Once it is approved, the engagement is exclusive to you and protected for 12 months.
Do I need to resell or implement Upstream Works?
No. The Catalyst Partner Network is a referral and advisory program. If you want to sell or deliver Upstream Works as well, the Partner Program covers resellers and systems integrators.
How do I apply?
Use the form on this page or email partners@upstreamworks.com. We start with a conversation about your practice and the organizations you advise.
Want to resell or deliver Upstream Works instead? See the Partner Program →
Apply
Become a Catalyst partner.
Tell us about your practice and the organizations you advise. We’ll set up a first conversation, walk you through the program and the reward levels, and get your registration under way.
Prefer email? partners@upstreamworks.com
Thanks — your request is in.
We’ve received your application to the partner program.
What happens next
- The Upstream Works partner team will contact you by email.
- Then a program discussion: we walk through the program together, answer your questions and align on what a partnership looks like in practice.
Apply to the partner program
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