Logos, brand and who to call.
Where do I get the Upstream Works logo and brand guidelines?
Download the logo in the lockup that fits your background below, follow the rules beside it, and use the colors and product names as shown. For boilerplate, interviews or images, email media@upstreamworks.com.
Everything a journalist, partner or event organizer needs to show Upstream Works correctly. One company, one visual system: three core colors, one typeface, one logo. If something you need isn't here, ask the media team.
Logo
Three lockups. Pick by background.
Do
- Leave clear space equal to the height of the wave mark on every side.
- Keep it at least 120px wide on screen.
- Place it top-left on web pages and covers.
- Co-brand side by side, ours on the left, divided by a thin rule, at equal visual weight.
Don't
- Recolor it, including in Blue, Green or Aqua.
- Stretch, rotate, outline or redraw it.
- Add a strapline, year or product name to the lockup.
- Set it on a tile, a gradient, or a photo without a dark overlay.
25 years of CX experience
The heritage badge sits with the logo on company material (footer, About, boilerplate, partner and customer collateral) as a secondary mark that never competes with it. Ink on light, White on dark, the numeral in Brand Blue.
Color
Sixteen colors. Three do most of the work.
Light backgrounds carry the content; Ink frames the moments that matter. Blue is the only color that means "click". Use one accent per surface, and Spark for at most one thing on a page.
- Ink#002060Headlines, body text, dark frames
- Brand Blue#0777BELinks, buttons, anything you can click
- Signal Green#6CC49AOutcomes, success, the Totalix platform
Accents
- Light Blue#7CAADB
- Aqua#33CCFF
- Lime#92D050
- Spark#E2007A
Neutrals
- ink-900#1A2340
- ink-800#22304D
- ink-700#34466B
- slate-500#5B6B85
- slate-300#9AA9BF
- slate-200#C9D3E0
- Mist#D6E9F8
- grey-100#F7F8F8
Green and Aqua are fills, never text on light backgrounds. Retired colors (the old #81B52C green, #E3E3E3 gray and near-miss blues) shouldn't appear in anything new.
Typography
Open Sans, everywhere.
Three weights only. Sentence case for titles; capitals only for eyebrows and the heritage badge. US spelling on the website and in North American material.
Open Sans on Google Fonts (free, open license). Calibri is the fallback in Office.
- Regular 400Body text, captions, table cells
- SemiBold 600Titles, headings, buttons, product names
- Bold 700Big numbers, emphasis
- Eyebrow · tracked caps12px, +0.08em, Brand Blue
Names
Writing our product names.
Product names are words, not logos: Open Sans SemiBold, in the text color. Each product has one accent color, used for chips and edges, never for the name itself. Upstream Works is two words.
- Totalix™The platform. ™ on first use; editions read "Totalix Complete", "Totalix for Cisco".
- UWXPThe AI experience layer. Runs natively inside the platform or stands alone.
- UW Knowledge & AssistOne governed knowledge platform for agents, employees and customers.
- UW InsightsUnified real-time analytics.
- AgentNowVideo engagement and co-browsing. Its own product, never an edition.
Imagery
Real people, real work.
Agents and customers shown as capable, in real environments and natural light.
- No stock "AI" imagery: no robots, glowing brains or circuit-board heads.
- No AI-generated people, ever.
- For current Totalix screenshots, ask the media team.
- Videos and interviews: see UW TV on YouTube.
Boilerplate
About Upstream Works.
Short
Upstream Works makes contact-center and customer-experience software. Its platform, Totalix™, is a CRM-embeddable agent workspace for human and AI agents that goes live inside a business application in minutes. Headquartered in Woodbridge, Ontario, with 25 years in CX.
Long
Upstream Works makes contact-center and customer-experience software, with 25 years in CX. Its platform, Totalix™, is a multi-tenant, CRM-embeddable agent workspace for human and AI agents that goes live inside a business application in minutes, in five editions: Complete, for Cisco, for Amazon Connect, Embedded and Mobile. UWXP, its AI experience layer, reasons over why customers make contact and runs on specialized small language models. The family also includes UW Knowledge & Assist, UW Insights and AgentNow. Upstream Works sells through more than 50 partners and is ISO 27001:2022, SOC 2 and HIPAA compliant. Headquartered in Woodbridge, Ontario, Canada.
Media contact
Interviews, images, briefings.
Journalists, analysts and event organizers: write to the media team.