What is customer intelligence? Understand your customers to drive revenue

“Customer intelligence is crucial to many areas of business success. From knowing what items to stock on a shelf (and even where to stock them), to understanding what products to build, how to sell them, and how to price them, customer intelligence is the aspect that should be driving the decisions of the business. Increasingly, business success is becoming a game of inches as consumer choice and product complexity increase. Understanding the nuances of customer behaviors is what gives the edge to the winners.” –

Insights from Rob McDougall, CEO of Upstream Works