Upstream Works Software Expands with New Office in Europe

Upstream Works strengthens European market presence to meet international demand for its products and services.

Vaughan, Ontario, December 13, 2016 – Upstream Works Software, Ltd., a provider of Omnichannel Contact Center solutions, today announced expansion plans with the opening of its new European office in UK and the appointment of seasoned industry professional Andy McDonald as VP and GM of EMEA. The expansion is part of a strategic initiative to better serve growing demand in the region for best-in-class communication solutions.

A seasoned sales leader, McDonald has a wealth of experience driving innovative customer contact strategies to deliver real business value across the enterprise. He brings more than 15 years of industry experience to Upstream Works, having a deep understanding customer experience platforms and digital engagement programs for the customer service journey. McDonald previously held senior roles at Avaya, Inc., Nice Systems, and more recently served as VP EMEA at eGain Corporation.

“We are excited to have Andy on board to lead the company’s expansion and our market presence throughout Europe,” said Rob McDougall, President and CEO of Upstream Works. “He brings an expert understanding of the European contact center industry. As demand for fully integrated omnichannel solutions continues to increase, with Andy at the helm, we are well-positioned to serve these key markets. Clients worldwide are demanding customer experience solutions that give them a competitive edge, and we’re meeting that need with proven, leading edge products and services.”

McDonald joins Upstream Works having led business development across UK and Europe with a focus on high growth, customer experience, and digital customer care. His experience spans multiple markets including large contact centers, consulting firms, financial, technology, telecommunications and retail sectors. As part of the expansion, Upstream Works will develop strategic partnerships with key partners, resellers and system integrators.

Upstream Works continues to expand its partner network and grow its customer base to meet the demand for its leading edge contact center solutions. With the new European office and the appointment of McDonald, the company is affirming its commitment to providing its products and services with local knowledge of the markets in which it operates.

About Upstream Works Software, Ltd. –
Upstream Works provides best-in-class Omnichannel Contact Center software to increase customer engagement and agent success. We bring the customer journey together across all digital channels, applications and platforms with management simplicity and desktop elegance. For over 15 years, organizations around the world and across industries have benefited from Upstream Works’ experience and expertise, gaining operational efficiency and transforming the connected customer experience.

See UWF in action at or request a personal demo at
For more information, contact:
Janice Keay, VP, Marketing, Upstream Works Software, Ltd.
905.660.0969 x397,

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