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reporting and analytics

October 23, 2019

Customer Experience Management: Are You Optimizing CX Journeys?

Customer Experience Management is the means by which an organization captures, measures, evaluates, and acts on all customer experiences, across all touchpoints on the customer journey. There are so many different types of customer experiences today compared to even...

Making the Most of Your Data with Customer Journey Analytics

What is Customer Journey Analytics? It’s tricky to find a definition of Customer Journey Analytics that isn’t penned by a solutions provider hankering to sell you their reporting platform. When we at Upstream Works talks about it, our focus is...

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